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Now for some of you, when you hear “link” you immediately recall “Linc.” Linc was important as he was often the go-between for his two sidekicks. This is the same mechanism for internet links – they are the go-between for you and another website.

Why Are Links Important?

A link is essentially hypertext that allows a visitor to easily click and be transported to another site. Links are valuable resource that allows people visiting other sites to find your site. People could be on a search engine page like Google, Yahoo or Bing and find your web site via a natural search. People could be on a web site about a specific topic and that web site offers additional links and resources to other similare sites, such as yours. This interconnectivity is what makes the “web.” People visit pages, that lead to other pages via links. Search engine spiders that index all web sites, see these links and follow the links to other pages and then index those pages as well. The search engine algorithm for ranking your web site incorporate the number and quality of links to your site as a key element of how they rank search results for a given term. If many sites link to you, then the search engine algorithms will determine you have higher relevancy than other sites.


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